How to price your peptide brand
A method to set prices for your peptide brand: per-vial cost, target margin, pack or box, and using transparency as an advantage.
Start from the per-vial cost
With white-label your cost is the supplier's per-vial price plus your own labels and shipping (free from €500; €24.90 below). That is your floor.
Set a target margin
A gross margin of 60-75% is common and sustainable in this sector. Apply that margin over the per-vial cost for your base selling price.
Move from pack to box as you sell
Peptworks has two per-vial prices: the 4-pack price and the box price (from 10 vials of one reference), with no further tiers. Validate each reference with packs and switch to boxes on your best sellers: your cost drops while your selling price stays the same.
Use transparency as leverage
In B2B, showing public pricing and an instant quote reduces friction and builds trust versus competitors who only quote privately.
Frequently asked questions
What margin is reasonable?
In white-label peptides a gross margin of 60-75% over the per-vial cost is common.
Should I show public prices?
In B2B it helps: transparency reduces friction and speeds the decision versus suppliers who only quote privately.